MBA1449 What Exactly Is a Funnel? (and How to Build One)

It’s something every marketer studies endlessly. If you’re in business, you’ve heard of it by now: the “funnel.” There’s a good reason this concept is so common. Understanding the funnel and applying it to your business is crucial to your company’s growth. You could even argue that without studying the art of the funnel, your business can’t grow at all!