MBA1450 Q&A Wednesday: Should I refund customers past the refund deadline?

Almost every business goes through this: you set a refund policy, and a customer violates it — but they still want their money back. The terms were clear, but the customer isn’t. Or they are, but they want an exception. This is especially common when your refund policy stops after a certain amount of time. People unintentionally let free trials lapse into paid memberships, or procrastinate on returning a physical item.