MBA512 Q&A Weekends: How do I get over my fear of raising prices?

A lot of people don't feel like raising prices because they think that it's discouraging to customers even though they know they have to raise prices. Remember that pricing is not written in stone. It can always be changed! But how to get past this fear is your hindrance. So hopefully in the next 10 minutes, we'll help you get over this fear! Press play now!