MBA614 Is Giving Out Free Swag a Good Marketing Strategy?

Is swag an effective marketing tool? We’ve all got a few free T-shirts, pens, and flash drives emblazoned with company logos, but do they actually work? In today’s episode, we discuss how, why, and when free swag can lead to sales conversions - and why it often doesn’t. Don’t throw money away! Click play, and find out why some swag is a better investment than others.