Why Deepfake Fraud Beats Your Workflows, Not Your Technology - with Jon-Rav Shende of Thales Group

Deepfake voice fraud is not bypassing enterprise security technology, it is beating the workflows agents rely on to make trust decisions in real time. In this episode, Jon-Rav Shende, Global CTO for Data and AI at Thales Group, outlines where enterprise voice channels are most exposed, why identity, urgency, and business action converging in a single call represents the highest risk point, and what a practical four-step response framework looks like for regulated organisations. The discussion covers how to map risky voice journeys, define escalation decision points, build the evidence chains auditors and cyber insurers will require, and deploy AI as a risk signal layer without automating high-risk actions beyond appropriate controls. ​ This episode is sponsored by Modulate. Learn how brands work with Emerj and other Emerj Media options at go.emerj.com/partner