How to Make AI-Translated Content Convert in Every Market - with Andrew Thomas of Acclaro
Translating content into every language a company serves has become fast and inexpensive, but accurate translation does not ensure that content engages or converts in each market. In this episode, Andrew Thomas, Head of Marketing at Acclaro, explains why global content performance is a governance issue rather than a translation issue, and why leaders should judge localized content by the business outcome it was created to drive. He also covers testing new markets with AI-translated content before investing in local teams, building brand style guides and terminology into AI translation tools to curb shadow localization, and using automated quality checks to decide when an in-country expert needs to review content. This episode is sponsored by Acclaro AI can help you reach new markets faster, but how do you connect that investment to business results? For a broader perspective on planning your AI investments, download our free PDF report, 'Beginning with AI,' at emerj.com/aik1