Exactly What to Say When You Hear: "You're Too Expensive."

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Contractor sales training for handling price objections. If you've ever heard "you're too expensive," this video shows exactly what to say, how to uncover the real objection, and how to close more contractor jobs without discounting your price.

Every contractor hears it.

You spend time building rapport, inspecting the project, and putting together a professional proposal—only to hear: "You're too expensive."

Most contractors immediately start defending themselves, explaining their materials, experience, reviews, and warranties. That's usually the fastest way to lose profit and lose control of the conversation.

In this episode, Tom Reber breaks down exactly what to say when a prospect tells you you're too expensive, how to uncover what's really behind the objection, and how to handle price concerns without discounting your work.

You'll learn:

• The simple question that changes the entire conversation

• Why price is rarely the real objection

• How to diagnose instead of defend

• The difference between a price problem, budget problem, comparison problem, and decision-maker problem

• Why discounting too early kills deals

• How to uncover the real reason prospects hesitate

If you're tired of hearing "you're too expensive" and losing jobs you should be winning, this podcast is for you.

🔥 Want to master sales conversations, objections, pricing, and closing more profitable work?

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