TCF403: Contractor Q&A: What Makes a Good Ad?

Tom and Dan answer your questions about what makes a good ad and how to attract better employees.

In this episode, we talk about…

• Question 1: "What makes a good ad?"
• • Be intentional about where your ad is going, knowing who your ideal client is and addressing their pain points in your message
  • Effective headline, well-written and relevant copy and images
  • Simple, specific call to action
  
  
• Question 2: "What are the top 3 items to change in the company to attract better employees?”
• • Create an attractive environment and provide the culture people want to work at: recognition and support, training, pay, mastery ladder
  • Ask yourself: Would you want to work for you?
  • Build your brand: The more visible you are, the more you’ll be a magnet to people
  • Be strategic about where you look for employees and your hiring practices
  • Define who you want on your team, your non-negotiables and company core values
  
  

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