TCF545: Friday Fails - Selling Theories

From The Contractor Fight with Tom Reber Tom Reber

Dan discusses a conversation he had with a guy at The Trade Show about selling theories and shares how you can effectively apply ideas or theories to your business.

In this episode, we talk about…

Steps for incorporating a theory into your business in a meaningful way
The fundamental issue with some tradespeople — separating manual labor and mental labor
Finding value in the mental work rather than the physical work

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