Building Shopper Loyalty in an Omnichannel World with Hy-Vee CMO Kathryn Mazza

The CPG Guys are joined in this episode by Kathryn Mazza, CMO & President of Red Media at Hy-Vee, the midwest retailer. She leads the growth of the platform. Prior to, she was at Dick’s Sporting Goods. This was a conversation ranging from customer loyalty building, retail media, data measurement and of course 'back to basics' in store today. Find Kathryn Mazza on Linkedin at : https://www.linkedin.com/in/kathryn-mazza-6523372a/ Find Hy-Vee on Linkedin at : https://www.linkedin.com/company...