Engaging and Personalized Shopper Journey Content with Yann Gautier from VML and Nicole France from Contentful

The CPGGUYS are joined in this episode by Yann Gautier from VML and Nicole France from Contentful. Today’s CPG landscape has accelerated a decade in the last 4 years since the beginning of the pandemic as far as omnichannel retail is concerned. One of the areas that requires profound transformation is engaging customer content. AI is at the forefront making the possibility of significantly scaling personalized messages in content possible in minutes. Today, we talk to two guests from one such...