Real Time Bidding in Retail Media with Macy’s Michael Krans and Pentaleap’s Andreas Reiffen

The CPG Guys are joined in this episode by Michael Krans, Vice President of Retail Media at Macy’s Inc. and Andreas Reiffen, Founder and CEO of Pentaleap, a best-in-class ad-serving platform focused on relevance, transparency, and performance. Follow Michael on LinkedIn at: https://www.linkedin.com/in/michael-j-krans-a7ba85 Follow Macy’s online at: https://www.macysmedianetwork.com/ Follow Andreas on LinkedIn at: https://www.linkedin.com/in/andreasreiffen Follow Pentaleap on LinkedIn at: http...