Retail Analytics with Texas A&M's Dr. Venky Shankar

The CPG Guys, Sri & Peter, are joined this week by Coleman professor at Texas A&M Center for Retailing Studies - Venkatesh (Venky) Shankar to discuss retail analytics in a transformative era. Questions that Sri & Peter pose to Dr. Shankar: Your career has primarily anchored around marketing and the research surrounding its applicability to retail. Decompose this for our audience.What is the latest research yielding? Is the so-called retail apocalypse here? Is this really doomsd...