Retail Media Measurement Leadership with Albertsons Media Collective’s Liz Roche

The CPGGUYS are joined in this episode by Liz Roche, VP for media and measurement at Albertson's media collective. AMC was the amongst the first to work with IAB to establish metrics and measurement standards. Claire Wyatt is replaced by Liz, and we spoke to her day one on the job - yes, we mean day one, week one at CES live. Find Liz Roche on Linkedin at : https://www.linkedin.com/in/eroche1/ Find AMC on Linkedin at : https://www.linkedin.com/company/albertsons-media-collective/ Find AMC on...