Retail Media Platforms with IRi's Michael Ellgass

The CPG Guys Sri & PVSB are joined in this episode by Michael Ellgass, EVP of Technology & Retail Media Platforms at IRi. Michael speaks about the growth in retail media capabilities that brands can leverage to win search and efficiently target messaging to the ideal shoppers. This podcast episode may also be heard on IRi Growth Insights podcast. Michael answers these questions: What exactly is your role at IRi and what are the objectives of the technology & retail media platfor...