Scaling a Startup Brand from Being at General Mills with Sarah Leinberger

The CPGGUYS are joined in this episode by Sarah Leinberger. Sarah is an ex-colleague of Sri from General Mills. She recently switched to leading marketing and brand management at a startup Yoobi. She is active on the brand speaking circuit from Cannes Lions to Adweek and more. This episode is a recap of how she made the jump, what it takes in a very small environment and how she is laying the path for brand share gains. Follow Sarah on LinkedIn at: https://www.linkedin.com/in/sarahzehrerleinb...