Shopper Marketing Insights with Ken Coogan

The CPG Guys welcome Ken Coogan from Coogan Partners. Ken recently fielded a survey with CPG shopper marketing professionals and joins the podcast to share the results with our audience. Questions covered in the interview with Peter: What are some of the CPG-related transformations getting your attention in the pandemic?Why did you field this survey and can you give us details behind the makeup of the respondents?What do you see as the key conclusions from the study?What do you conside...