The Power of Clean Rooms As An Identity Solution with LiveRamp's Daniella Harkins

The CPG Guys welcome Daniella Harkins from LiveRamp to discuss the clean room revolution in identity - for both company-company and internal data connectivity. We specifically focus on LiveRamp's recent acquisition of clean room specialist Habu and what that means for the future of identity-driven marketing. LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes. Th...