Episode January 31, 2025 2 hr 2 min

Growing to 125K+ on LinkedIn and Cracking B2B Content with Pierre Herubel

Your tactical guide to dominate LinkedIn with scalable content strategies, B2B social selling, and exponential audience growth with Pierre Herubel (125K+ on LinkedIn).

Brought to you by:

Attio: The next generation CRM

Vanta: Automate compliance, manage risk, and prove trust

We're covering:

Preview – 00:00:00Why

Infographics Are the Main Content Format – 00:02:09

Key Elements of a B2B Content Strategy – 00:03:12

Content Strategy vs. Product Strategy – 00:07:21

The Best Format for a Content Strategy – 00:09:05

Data Points for Evaluating a Content Strategy – 00:12:55

Following a Specific Funnel? – 00:17:25

How the Whole Content Ecosystem Works – 00:20:44

Commoditized vs. Proprietary Offers – 00:24:18

Creating a Strong Offer for a SaaS Product – 00:28:06

Building the Right Team to Execute a Content Strategy – 00:34:51

How Content Amplifies Founder-Led Sales – 00:39:00

Common Mistakes Companies Make with Outreach Messages – 00:43:20

Types of LinkedIn Posts That Perform Well – 00:46:59

Using AI to Create Content – 00:50:08

Creating a 99-Page Carousel in 20 Minutes – 00:54:56

Using Canva to Design Great Graphics – 00:59:27

What Goes in an Infographic vs. Hook vs. Main Post – 01:03:15

How to Create a Compelling Hook – 01:06:22

How to Effectively Finish Your Post – 01:09:57

How SaaS Businesses Can Use Lead Magnets – 01:14:29

Repurposing vs. Reposting Content – 01:18:04

The Role of Consistency on LinkedIn – 01:20:17

How He Went from Zero to 130K Followers – 01:22:35

How to Write Authority Content – 01:28:02

Writing Hooks for Infographics – 01:29:56

Revenue Drivers and Breakdown – 01:32:56

Managing Time as a Creator – 01:38:58

Why He Lives in Bangkok – 01:40:06

Key Learnings from His Successful Course Launch – 01:41:05

Favorite Places to Hire Talent – 01:44:56

Favorite Book Recommendations – 01:47:20

Psychological Biases You Need to Know – 01:48:44Top LinkedIn Creators to Follow – 01:54:35

Where to find Pierre:

Email [email protected] to discuss advertising or guest opportunities.

We have some great podcasts coming from Dr. Nancy Li (Fmr Director of PM; Founder, PM Accelerator), Marily Nika (AI PM at Google, Former Meta), and Poorvi Shrivastav (Fmr Senior Director of PM at Meta, Salesforce).

I’m so excited to share them with all of you.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.news.aakashg.com/subscribe