Master Go-to-Market Strategy: GTM Motions, ICP, and AI Products with Google, Bayer Advisor Maja Voje

Your Go-to-Market strategy is not just a one-time product launch event. It’s 'always on'.

In this episode, Maja and I discuss all about Go-to-Market Motions, how to choose and execute the right GTM Motions and how GTM strategies differ for AI products.

Maja is a Go-to-Market expert. She is the best-selling author of the GTM strategist book and newsletter, as well as an advisor to companies on GTM. She has spent 11 years working in growth and marketing across high-profile unicorns and enterprises such as Google, Rocket Internet, Bayer, and Heineken, as well as over 350 startups.

We also co-wrote one of the most popular posts on the newsletter on GTM tactics a few months back.

In today’s episode, we cover:

What are GTM Motions and How to Select the Right Motions | 03:11

Ideal Customer Profile and Impact of Early Adopters | 18:53

Market Segmentation & Growth Models | 27:30

Go-to-Market System and Execution | 38:39

Go-to-Market Strategy for AI Products | 01:04:46

Future of Go-to-Market Strategy | 01:11:58

Brought to you by:

Attio: The next generation CRM

WorkOS: Your App, Enterprise Ready

Where to find Maja:

LinkedIn

Newsletter

Website

To advertise in the podcast, email productgrowthppp at gmail dot com.

We have some great podcasts coming from Jaryd Hermann, JJ Ramirez, and Pawel Huryn. I’m so excited to share them with all of you.

To hear more, visit www.news.aakashg.com

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.news.aakashg.com/subscribe