032326 ~ Shaping Your Brand - Michael Steinbeck & Jeremy Dulac

March 23, 2026 ~ Lucy Ann Lance is joined by Michael Steinbeck and Jeremy Dulac, Co-Founders, Arc Brand & Creative Studio for this week's Ann Arbor/Ypsilanti Regional Chamber of Commerce Report! They highlight that a brand is more than a logo. It involves a 360-degree identity, including mission, story, audience, and value proposition, all of which require consistent presentation. They argue that building an audience through emotional connection and a strong narrative is vital, rather than focusing solely on individual sales.