102 - How to Build a Media Company Inside a Company with Adam Ryan from Workweek

What’s the goal of marketing? To capture attention. Adam Ryan, CEO of Workweek, is certainly doing that. Find out how. Adam and business partner Becca Sherman are the founders behind Workweek, the media company unlocking the power of the creator economy. Daniel and Adam dig into his experience as former President of The Hustle, how to create a media company inside a business, and why media and content marketing are the same…but different. You’ll also hear Adam’s take on why media budget should always be kept separate from marketing budget. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Adam: LinkedIn: linkedin.com/in/adamtryan Twitter: twitter.com/AdamRy_n Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working together to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 01:24 Meet Mr Ryan, Sir 03:23 How To Build Trust Through Connection 05:24 Building Without Draining 09:38 The Difficulty of Running a Media Business 14:09 One to Avoid 16:24 Great Media Is Like Great Content, But Different 21:29 Constraining Brand Identity 35:42 Don’t Forget The Why 38:30 Who Inspires Me Right Now