118 - How to Create a Successful Brand / Influencer Partnership, With Brendan Gahan

Brendan Gahan throws his influencer marketing playbook wide open in this high signal interview. As Partner and Chief Social Officer at Mekanism, Brendan has worked in the creator/influencer brand partnership for space for years. He and Daniel talk specifics about creating the right brand/creator relationship, how to move creators down through the marketing funnel, and why relationships are at the heart of Brendan’s work. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Brendan: LinkedIn: linkedin.com/in/brendangahan Twitter: https://twitter.com/brendangahan Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 0:00 Intro 01:42 The Pitch That Broke The Internet 06:06 How to Treat a Brand Partnership 12:00 Activating Your Your Brand 16:03 Starting With a Blank Slate 17:07 The Marketing Hill I Would Die On 19:23 Landing Page Power 23:04 Building on Rented Land 27:13 Follow The Smart People 28:45 Remember Relationships