141 - Agency/In-House/Freelance Content Roles, with Brooklin Nash and Sam Hembree

What are the benefits of being an in-house marketer vs freelance, and how does that compare to agency work? Sam Hembree and Brooklin Nash are two of the Co-founders at Beam, the agency providing long-form B2B content that all starts with a conversation. Daniel, Sam and Brooklin get into how Beam came about and the content problems it’s answering, why freelancing isn’t for everyone, and why young marketers should always say yes to new opportunities. And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. Follow Sam: https://www.linkedin.com/in/samanthahembree/ Follow Brooklin: https://www.linkedin.com/in/brooklin-nash/ Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 03:01 The Benefits Of Being In-House 07:59 Freelancing Freedom 12:35 What People Underestimate 18:54 Finding Your Niche 22:39 Asking Yourself What You Really Want 24:48 The Different Marketing Hills To Die On 28:31 Advice You Wish You’d Received 29:56 Don’t Be Afraid To Say Yes 35:47 Who We Are HOW TO THINK ABOUT LONG-FORM B2B CONTENT Understand your audience Choose the right format Focus on quality over quantity Use a clear structure Promote your content