How to Develop Marketing Taste with Amanda Natividad, VP of Marketing at SparkToro

Amanda Natividad, VP of Marketing at SparkToro and the Marketer who coined "zero-click content," is back for round 2 to talk about taste.Everyone says great Marketing takes taste, or that taste is the moat against AI. Nobody explains where it comes from. Amanda and Daniel dig into how you build it, and how you prove a post is working when there's no click to track (and the platforms are burying your links anyway). Plus, why you should reverse engineer the comment you want before you hit post, and the hidden cost of publishing just to hit a quota. If you're a Marketer who wants to make content people love to share, this episode is for YOU. Breakthrough 2026 is the Agentic GTM Conference, happening November 2-5 at Fontainebleau Las Vegas. Join 1,300 revenue leaders for three days of real research, hands-on skill-building, and a certification to prove you can apply it. Learn more at https://6sense.com/breakthrough/ Enjoyed this one? Hit follow and leave a rating. It helps more Marketers find the show, and it makes my day. Follow Amanda:LinkedIn: https://www.linkedin.com/in/amandanatSparkToro: https://sparktoro.com Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com