How to Make B2B Content Actually Exciting with Heike Young, Head of Content, Social, and Integrated Marketing at Microsoft | Ep. 354

What happens when a Microsoft marketer takes TikTok-style humor to LinkedIn? Viral growth, 35K+ followers, and a whole new playbook for B2B content. Daniel sits down with Heike Young, content leader at Microsoft, former Salesforce veteran, and one of LinkedIn’s most recognizable creators. Heike has built an engaged audience by proving that professional content doesn’t have to be boring. Heike opens up about her journey: from editing For Dummies books and running social at Salesforce, to reinventing herself as a LinkedIn video creator who blends humor, relatability, and practical insights. You’ll hear: > Why low-fidelity, authentic content often outperforms polished, high-budget productions. > How to bring humor and personality into B2B without losing credibility. > The step-by-step playbook for individuals who want to build their personal brand on LinkedIn. If you’re planning on scaling your B2B brand through social content, this is the episode for you. Acquired by Atlassian in 2023, Loom is an AI-powered video communication tool for work that lets users record and share videos quickly and easily. Trusted by millions of users across 400,000 companies, Loom is improving how teams communicate. Visit Loom.com and get started. Follow Heike: LinkedIn: https://www.linkedin.com/in/heikeyoung/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com