The Business Case for Bold Creative with Nick Tran and Amanda Slavin (From Marketingland 2025) | Ep. 370

Why do the boldest ideas drive the biggest business wins? Live from Marketingland 2025, Nick Tran (ex-TikTok, Hulu, Samsung) breaks down all things brand and creative with Amanda Slavin (author, and co-founder of Future Frequency). You’ll learn: > Why crises often spark the most innovative creative work > How to know when bold ideas are brilliant…and when they're just noise > The myth of chasing trends vs. the real meaning of cultural relevance Whether you're a CMO, a creator, or someone sitting on a brave idea you’re scared to pitch, this conversation will push you to rethink what “bold” really means…and why the riskiest idea might just be your smartest one. Customer.io⁠ is an AI-powered customer engagement platform that helps teams turn first-party data into personalized messages at scale. It enables teams to easily create and send communications across email, SMS, push, in-app, and webhooks to drive engagement and growth. Today, over 7,800 brands trust ⁠Customer.io⁠ to power their messaging. Click here for more. Follow Nick: LinkedIn: https://www.linkedin.com/in/nicholastran/ Follow Amanda: LinkedIn: https://www.linkedin.com/in/amslavin/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/