The Truth About SEO Rankings in the AI Age with Mike Roberts, Founder of SpyFu | Ep. 396

SEO isn’t dead…but if you’re not adapting to how AI surfaces answers, you’re already behind. Daniel sits down with Mike Roberts, Founder of SpyFu and CEO of RivalFlow AI, to discuss what’s actually happening in search right now, from zero-click results and AI overviews to the new rules of ranking in a world powered by LLMs. Mike explains how traditional SEO principles still apply, but need to be sharpened. Four page rankings? They still matter. They dive into how AI re-ranks results, why answering more competitor questions wins, how to close content gaps that are costing you traffic, and why most Marketers misuse data by creating stories after the fact instead of forming hypotheses first. If you’re a marketer trying to understand how to show up in AI search (without chasing hacks that will disappear in six months) this is the episode for YOU. https://customer.io⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm Follow Mike: LinkedIn: https://www.linkedin.com/in/mrspy/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com