How Twitter is Making its Mark on the Sports Industry | Interview with Head of US Sports Partnerships at Twitter, TJ Adeshola - The Playbook With David Meltzer

On this episode of #ThePlaybook, TJ Adeshola, Head of US Sports Partnerships at Twitter, sits down to discuss: [2:05] - The “three things” that have helped him to find success in social media and sports business [5:03] - How leagues like the NBA are trying to innovate and democratize their game [5:55] - His favorite part of new partnerships and what it takes to surprise sports fans [15:08] - Why he wholeheartedly believes that sports are “bigger than the box score” Tweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1Text Me! (949) 298-2905 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.