Dulari Amin: From Fashion Dreams to Entrepreneurial Success

Dulari Amin, and she is one of those rare people who’s seen the full business journey from every angle. She’s an entrepreneur, operator, and investor with over two decades of experience building and scaling high-growth companies, and now backing the next generation of founders doing the same. She’s the co-founder of Sidelines VC, Mothership VC, and Synergy Ventures, where she leads investment strategy and works hands-on with early-stage startups across consumer, healthcare, and tech. But what makes Dulari especially interesting is that she’s not just an investor — she’s a true operator at heart. She played a pivotal role at Cue Health, helping take the company from R&D all the way to a $3 billion IPO, scaling across both enterprise and direct-to-consumer. Before that, she was the co-founder and COO of Phenomenon, a business transformation and marketing agency she helped grow to over $100 million in revenue before a successful private equity exit. Dulari’s superpower is building. Brands, teams, systems, and companies under real growth pressure. Her portfolio includes multiple IPO exits and she’s also deeply involved at the board level with Beyond Capital, while judging EY’s Entrepreneur of the Year and speaking at places like Milken and the LA Women’s Summit. At the core of it all, she’s obsessed with high-performance teams, smart capital, and helping founders scale the right way — not just fast, but sustainably. Dularii shares her journey from growing up in India with entrepreneurial parents to launching her own successful agency, Phenomenon. She discusses the emotional complexities of business exits, the transition to venture capital, and the importance of hiring the right people. Dulari emphasizes the significance of diversity in leadership and offers insights into the common operational mistakes startups make. The conversation also touches on the future of consumer packaged goods and health, as well as Dulari's personal definition of success. Website:https://www.sidelines.vc/ LinkedIn: https://www.linkedin.com/in/dulariamin/ Instagram: https://www.instagram.com/dulariamin/