Kimberly Storin: Zoom CMO: Navigating the Future of Marketing

On episode #490 of #thePOZcast, Adam Posner interviews Kimberly Storin, CMO of Zoom, to discuss her career journey, the importance of curiosity in leadership, and the evolving marketing landscape in a hybrid work environment. Kim shares insights on building relationships with finance, defining organizational culture, and the resurgence of experiential marketing. They explore the balance between AI and human engagement, strategies for effective remote work, and the need for nonprofits to communicate their impact. Looking ahead, Kim emphasizes the importance of multi-generational collaboration in the future of work and redefines success as having fun and continuous learning. Kimberly Storin, the CMO at Zoom, where she leads global marketing and communications. Prior to Zoom, Kim held marketing leadership roles at tech companies ranging from SaaS start-ups to Fortune 50 companies, and was an M&A consultant at Deloitte earlier in her career. She lives in Austin, is deeply involved with the Austin philanthropic community through the Austin Community Foundation, and serves on the Advisory Board for Women in Revenue. Connect & Follow: https://www.linkedin.com/in/kimberlystorin/ Learn more: www.zoom.com