Rhona Barnett-Pierce: The Power of Video in Recruitment & Talent Attraction

Rhona Barnett-Pierce is the founder of Perceptible Studios, where she helps Talent Acquisition and HR leaders scale their impact through video and content creation. Building on her experience leading TA teams across Talent Marketplaces, SaaS, and Media, she brings deep expertise in employer branding, personal branding, and talent attraction. Rhona also hosts Throw Out the Playbook, a podcast reimagining recruiting for modern TA professionals. For all things Rhona: LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ Website: https://perceptiblestudios.com/ Podcast: https://www.throwouttheplaybook.com/ Newsletter: https://www.rhonapierce.com/subscribe/ #thePOZcast is proudly brought to you by Fountain - the leading enterprise platform for workforce management. Our platform enables companies to support their frontline workers from job application to departure. Fountain elevates the hiring, management, and retention of frontline workers at scale. To learn more, please visit: https://www.fountain.com/?utm_source=shrm-2024&utm_medium=event&utm_campaign=shrm-2024-podcast-adam-posner. Thanks for listening, and please follow us on Insta @NHPTalent and www.youtube.com/thePOZcast For all episodes, please check out www.thePOZcast.com Summary: In this episode of the POZcast, Adam Posner interviews Rona Barnett-Pierce, founder of Perceptible Studios, who shares her journey from tech and operations to talent acquisition and content creation. Rona discusses the importance of authenticity in recruitment, the role of video in building trust, and her experiences transitioning to entrepreneurship. She emphasizes the need for effective communication in the hiring process and the challenges of creating engaging content that resonates with potential candidates. In this engaging conversation, Rhona Pierce and Adam Posner explore the importance of delegation, the power of video in recruitment, and the creative approaches that can set businesses apart. They discuss the role of AI tools in enhancing efficiency, the challenges of creative burnout, and the evolving landscape of podcasting as a tool for talent attraction. Rhona emphasizes the need for authenticity in storytelling and the significance of defining success through the impact one has on others. Takeaways - Rona's background in tech and operations led her to talent acquisition. - Content creation is essential for attracting talent in today's market. - Authenticity in video content is crucial for building trust. - Candidates often stretch the truth during interviews due to pressure. - Hiring managers must ask the right questions to find the best fit. - Rona emphasizes the importance of storytelling in video creation. - The interview process should involve multiple perspectives for better outcomes. - Rona's transition to entrepreneurship was driven by her desire for a positive work environment. - Perceptible Studios focuses on creating engaging video content for clients. - Companies should allow employees to speak freely in video content. Delegation is crucial for business growth. - Outsourcing tasks can lead to better efficiency. - Authenticity builds trust in recruitment. - Creative storytelling can differentiate brands. - AI tools can enhance productivity but require careful use. - Understanding burnout is essential for creativity. - Video is a powerful medium for recruitment. - Effective talent attraction strategies involve real employee stories. - Success is defined by the impact on others. - The recruitment landscape is evolving with technology.