A New And Emerging Housing Segment

On today’s show we are talking about a new class of apartment living that is starting to make headway in several markets. We too are exploring this product offering for some of our new construction projects.

When we talk about the continuum of care for aging adults there are several new product types being defined and accepted in the market.

It used to be the case that the only type of senior housing was a nursing home, which today we call skilled nursing. Some simply called them old folks homes.

Since then, there are more specialized forms of care like memory care, Parkinson’s care, independent living and assisted living.

Well there is one more category of housing which is starting to establish market share in many communities. Still on a national level, the penetration of this product type is still tiny compared with other housing types.

This is what we internally call a concierge apartment, or what many in the industry call an active lifestyle apartment.

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