The Seller Is A Liar

On today’s show we’re talking about how sellers mislead buyers with amazing regularity. It’s understandable. They want to sell. Once the decision to sell has been made, the seller often feels a tremendous psychological pressure to eliminate the uncertainty of the sale.

Sellers want to bring certainty to the situation. Will it sell? When will it sell? How much will it sell for? All of these questions remain open until the transaction completes. The seller will often resort to manipulating the buyer in order to bring closure to the sale.

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Host: Victor Menasce

email: [email protected]