325: The Million Dollar Hobby: How to Monetize What You’re Already Interested In

Marc Andre made over $1.1 million dollars from his photography hobby. But what’s interesting is that he never: got paid to take pictures sold any of his photos held any photography workshops So, what did he do instead? He built and subsequently sold 3 websites related to photography – that sold digital products to other photographers. His journey started in 2012. Marc wanted to upgrade from a point-and-shoot camera to a nice DSLR and some lenses but couldn’t justify the $5k price tag for the equipment. Instead of settling for something else, Marc set himself a challenge to see if he could raise the $5k starting a photography-related side hustle. Things escalated quickly, from starting a site to creating digital products, he made that $5k in a few months. Marc carried on scaling his business, creating more products, starting two more photography-related sites, and over the next 6 years pulled in more than a million dollars in revenue. Tune in to hear Marc’s unique process for starting and growing sites, why he decided to create products before having an audience to sell to, how he used sites that already had traffic to drive sales, and how he scaled up his business to more than a million dollars in revenue in such a short space of time. Full Show Notes and PDF Highlight Reel: The Million Dollar Hobby: How to Monetize What You’re Already Interested In