678: $300k Worth of BBQ Rub on the Side

What if you could turn someone else's proven product into a six-figure side hustle by simply adding your own story and marketing magic? Chris Gray from BaldBuck.com is doing exactly that with his barbecue seasoning business, generating around $300,000 annually selling a product he didn't create — he just white-labeled it with his own branding and marketing approach. Chris didn't spend months in a lab perfecting his own spice blend. Instead, he found a seasoning that was already working, slapped his own label on it, and built a compelling story around it. Now he has a thriving e-commerce business that proves you don't need to reinvent the wheel to build something profitable. Listen to Episode 678 of the Side Hustle Show to learn: How to find and white-label products that are already selling Creative influencer outreach strategies that actually work Ways to build a community around any product through storytelling Email marketing tactics that turn customers into fans Full Show Notes: $300k Worth of BBQ Rub on the Side New to the Show? Get your personalized money-making playlist ⁠⁠here⁠⁠! Sponsors: ⁠⁠Mint Mobile⁠⁠⁠⁠ — Cut your wireless bill to $15 a month! ⁠⁠⁠⁠Indeed⁠⁠⁠⁠ – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! ⁠⁠⁠⁠OpenPhone⁠⁠⁠⁠ — Get 20% off of your first 6 months! ⁠⁠⁠⁠Shopify⁠⁠⁠⁠ — Sign up for a $1 per month trial!