#120 Proven Sales Strategies on How to Launch Your CPG Brand with Aaron Barnholt from Cultivate CPG

This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg

This episode was sponsored by Cin7. Go to cin7.com/startupcpg

Ever wondered how successful CPG brands navigate the complex world of retail? Struggling to find your way from premium anchor accounts to negotiating with major retailers? Look no further! In this episode of Startup CPG Podcast, we're joined by Aaron Barnholt, President of Cultivate CPG, sharing his strategies from his extensive experience in launching brands like the CPG’s individual entrepreneurs.

If you've ever felt the challenges of building momentum, choosing the right broker, or adapting to retailer requirements, consider this episode your solution.

From targeting premium anchor accounts to navigating negotiations with major retailers, this episode offers actionable insights for entrepreneurs at every stage and concise guide to long-term success in the competitive CPG landscape.

Listen in as Aaron shares about:

-Grocery Industry Expertise

-Cultivate CPG's Approach

-Navigating Retail Strategies

-Story and Product Differentiation

-Building Momentum

-Choosing the Right Broker

-Adapting to Retailer Requirements

Episode Links:

Aaron’s Website

Aaron on LinkedIn

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
• Join the Startup CPG Slack community (15K+ members and growing!)
• Follow @startupcpg
• Visit host Daniel's Linkedin
• Questions or comments about the episode? Email Daniel at [email protected]
• Episode music by Super Fantastics
  
  

RangeMe Links

• RangeMe website
• Listen to our episode (#108) with RangeMe founder, Nicky Jackson here
  
  

Cin7 Links:

• Get a demo or claim your free 14 day trial of Cin7 inventory management software here