Founder Feature: Linda Xu of Huā Wellness

In this episode of the Startup CPG Podcast, Caitlin Bricker is joined by Linda Xu, founder of Huā Wellness—a wellness brand dedicated to stress relief through natural, clinically backed ingredients. Linda shares her journey from a demanding career in health tech to launching Huā Wellness, driven by a deeply personal experience with burnout and a passion for holistic health.

They dive into the science behind key ingredients like ashwagandha, L-theanine, holy basil, and cacao seed, as well as the mental and physical impact of chronic stress. Linda also opens up about her own experience with burnout, navigating life as a solopreneur, and her mission to reconnect people with nature—even in an urban setting. They also discuss the gender stress gap, building brand community, and Huā Wellness’ commitment to promoting green spaces.

Whether you're an aspiring founder, wellness enthusiast, or just someone who needs a little help managing stress, this episode offers insight, inspiration, and practical tips.

Tune in to learn more about the science behind Hua Wellness and the entrepreneurial vision driving its growth.

Listen in as they share about:

• Founding & Mission of Huā Wellness
• Products & Ingredients
• Urban Wellness & Connection to Nature
• Branding and Cultural Roots
• Gender Stress Gap
• Entrepreneurial Experience
• Community and Customer Engagement
• Advice to Aspiring Founders

Episode Links:

Website: https://huawellness.com/
LinkedIn: https://www.linkedin.com/in/lindamxu/

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
• Join the Startup CPG Slack community (20K+ members and growing!)
• Follow @startupcpg
• Visit host Caitlin's Linkedin
• Questions or comments about the episode? Email Daniel at [email protected]
• Episode music by Super Fantastics