820: SMART PR strategies for EVERYONE... and the power of "collabetition" w/ Rachel Dickman & Liselle DeGrave

In this episode of The Wantrepreneur to Entrepreneur Podcast, we're joined by the dynamic duo, Rachel Dickman and Liselle DeGrave, seasoned PR mavens and cohosts of the Pressing On in Public Relations podcast. They unravel the complexities of public relations, moving beyond mere publicity to strategic communication and relationship building. With the launch of their insightful book, "A Practical Guide to Starting Your Own PR Firm," they offer tactical advice for budding entrepreneurs. Both em...