874: The HUMAN TRUTH behind video content that moves your customers w/ William Rossiter

Have you ever wondered how a simple disposable camera could revolutionize a marketing strategy? Join our host Brian Lofrumento as he sits down with the brilliant and talented William Rossiter, director of Slice, who did just that. His journey from web designer to video director and storyteller showcases the power of focusing on the 'why' in crafting messages that connect with people on a fundamental level. Together, we traverse his inspiring path, highlighting the notion that sometimes the sm...