940: Understanding CUSTOMER BEHAVIOR and smart marketing with data w/ Brian Carroll

From Wantrepreneur to Entrepreneur | Start and Grow Your Own Business Brian Lofrumento

Unlock the secrets of marketing brilliance with Brian Carroll, a marketing leader who transitioned from the finance world to become an expert in understanding customer behavior and psychology. Inspired by Carl Jung's concepts of personas and archetypes, Brian reveals how he pairs outstanding marketing with exceptional products, using fintech giants as prime examples. Discover why understanding your market and ideal customer is not just important, but essential for both startups and establishe...