How One Simple Paywall Test 3X’d Revenue for Our AI App (Case Study)

Discover the paywall A/B test that tripled our revenue for an AI app—without changing pricing or getting more downloads.

In this video, we break down the exact test we ran (weekly vs yearly subscriptions, trial vs no trial) and how paywall optimization can completely change your app business.

💡 If you’ve ever said:

“I need more downloads!”

…You might just need a better paywall.

🔍 What You’ll Learn:

📌 Which paywall format 3x our AI app's revenue

📌 How a weekly plan with a 3-day trial beats a yearly plan

📌 What RevenueCat’s latest subscription report tells us

🔗 Know More:

RevenueCat State of Subscription Apps 2025 Report: https://www.revenuecat.com/state-of-subscription-apps-2025/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

If you’re running paid campaigns without a measurement partner, you’re basically flying blind. It’s not just about installs—it’s about understanding what’s working, where your users are coming from, how they perform in your app, and how to grow efficiently.

AppsFlyer gives you clarity across platforms, channels, and devices while staying privacy-first.

If you're serious about scaling your app, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************