How Smaller Brands Generate Breakout Growth

Every year we see apps from relatively unknown smaller brands emerge out of nowhere and achieve amazing user growth. And while they may not achieve the sheer volume of installs as Amazon or Netflix, their growth might far exceed what was expected.

How did these brands transcend the competition? What was their “playbook”? Across the more than 100 apps studied across 7 categories, 3 themes were prominent for these leading brands:

Offline Partnerships:  Promotions with sports teams, games, athletes, and music artists. Tapping into a partner’s fan power was key. Partnerships with organizations that do not have fans did not convert installs (e.g., corporate partners).  

Mobile Ecosystem Integrations: Product development that positioned apps on operating systems, blockchain, payments platforms, and on-device integration with carrier and/or handset manufacturer smartphones. 

Product-Led Growth – specifically features that make the experience more valuable to users on each return visit – were built in and increased the likelihood of grassroots growth. This came in the form of unique currency, experiences, entertainment, or information. 

Learn More:

https://digitalturbine.apptopia.com/brag-index

https://www.digitalturbine.com/

https://www.linkedin.com/in/gregorywester/

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