The Man Who Commercialized The Internet with Ken McCarthy

In 1993, when most people didn't even know what an email address was, Ken McCarthy was already pioneering online marketing. He saw the internet's potential early on and has been a driving force in its evolution. Recently, this "Godfather of Internet Marketing" made a surprising shift to books. Join us as we explore Ken McCarthy's career, his views on today's online marketing, and the new direction he's taking.