Got herbs? Bringing sparking herbal teas to market with Hrbvor's founder, Zahira Marmar

The earliest records of herbal tea date back nearly 5,000 years, yet when Zahira Marmar moved her family to the US from St Martin, she could not find anything like the medicinal bush teas she grew up with to send with her kids to school. On the edge of tea brewing burnout from keeping her family and community stocked with herbal tea, Zahira founded Hrbvor (pronounced her-bi-vore), so that her sparkling herbals teas would be readily available in cans and to be able to more widely spread the message of the benefits of herbs. Listen in as Zahira shares the challenges and surprises of getting her creation to shelf - from the can shortage, to label challenges, to sourcing, to the inspiration behind each brew and more. Episode Links: Hrbvor's website & IG @hrbvor Zahira's LinkedIn Exciting News: The Startup CPG Podcast has been named the #2 CPG-Themed Podcast! Thank you for all of your support! Show Links: Join the Startup CPG Slack community (5K+ members and growing!) Follow @startupcpg Visit host Jessi's Linkedin or website Questions or comments about the episode? Email Jessi at [email protected]